Developing new ideas in contemporary fashion, Mrs. Usha Singh has always been fond of innovations in trendy designs and products. Fashion designing being her passion, she started implementing her ideas and expertise in designing clothes, around 13 years back, from her residence. She started with a small circle of friends which gradually spread to a larger community. She also showcased her work at various exhibitions. Excellent response from her friends and customers seeded the idea of initiating a new venture, Usha's Etnica, which would cater to the current trends in fashion industry and most importantly all classes of people. Usha's Etnica is an exclusive showroom spread across four floors with state-of-the-art setup having well trained and courteous staff. The exclusivity of the showroom has not only been witnessed and appreciated by the locals but also from other states of India and overseas.